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Case study · Kóritsu Consulting

Querinox Bot

AI-powered WhatsApp Business sales agent — automated requirements gathering

Year2026
ClientQuerinox
PlatformBotpress + WhatsApp
IndustryManufacturing

The problem

The owner of Querinox did everything: managed suppliers, closed sales, handled accounting, and personally responded to every client who came through WhatsApp asking about an industrial kitchen, a railing, or a stainless steel piece of furniture. Every conversation started from scratch — what do you need, what are your measurements, send me photos — while everything else waited.

The process was exhausting and inconsistent. Data arrived scattered, follow-up was constant, and the owner could never fully disconnect. The solution: a WhatsApp Business bot that would take on that load — guiding each client step by step, requesting measurements and photos, classifying the project type, and delivering the owner a structured brief ready to quote, without him having to intervene in every conversation.

Querinox Bot infographic: From the owner who does everything to the bot that sells alone

Solution architecture

WhatsApp Business API

Client entry channel via Meta Business Suite. Supports text, images and audio.

Botpress + LLM

AI conversation engine. Interprets natural language, classifies projects and guides the question flow.

Google Sheets

Structured record of each brief. The owner sees all projects in an organized sheet ready for quoting.

3 notification channels

Upon brief confirmation, the bot notifies the owner via WhatsApp, email, and registers in Google Sheets simultaneously.

Conversation flows

The bot identifies the client project type through natural language and activates the corresponding flow. If the client writes "I need a kitchen", it classifies automatically.

🍽️ Industrial dining room
🪑 Custom design furniture
🪜 Railing or handrail
🔩 Steel accessories
💭 Undefined need

Success metrics

5Conversation flows
3Notification channels
0Manual intervention needed
100%Structured briefs in Sheets

Tech stack

Botpress LLM (IA conversacional) WhatsApp Business API Meta Business Suite Google Sheets API Email notifications